Virgin Atlantic: Your airline's either got it or it hasn't 环球创意精选 Worldwide Creative Resource 梅花网锦囊站

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Virgin Atlantic: Your airline's either got it or it hasn't
品牌名称： Virgin Atlantic		更新日期： 2024/12/22
语种：英语		国家或地区：美国
分类：旅游交通		广告年份： 2010 单条下载收费： 20元
创意类型：电视广告
广告战役信息： Virgin Atlantic today launches its first ever global TV campaign as it looks to strengthen its recovery from recession and reinforce the airline's ‘it’ factor. The airline will be airing the ￡6m TV campaign in the UK, and for the first time ever, in cities across the United States, including New York, Washington, Boston, San Francisco and LA. Featuring the strap-line ‘Your airline’s either got it or it hasn’t,’ the campaign takes the viewer on a metaphorical flight with Virgin Atlantic - guiding them through a surreal and glamorous world of airline iconography and dramatising how it feels to fly with Virgin Atlantic. Advertising Agency: RKCR/Y&R, USA Executive Creative Director: Mark Roalfe Planner: Emily James Global Business Director: Vicky Jacobs TV: Pip Bishop, Chris Hodgkiss TV Producer: Jody Allison Directors: Traktor Producer: David Stewart @ Partisan Postproduction: MPC Media planned and booked: MGM OMD

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