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每年可下载1000条创意
月费仅280元
Studio版
每年可下载10000条创意
月费仅1800元
Studio版
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梅花网锦囊站 - 环球创意精选 - McDonald's: Spaceman Stu
McDonald's: Spaceman Stu
品牌名称： McDonald's 更新日期： 2024/12/20
语种： 英国 国家或地区： 美国
分类： 食品饮料 广告年份： 2010
单条下载收费： 20元
创意类型： 电视广告
广告战役信息：
Spaceman Stu is set in an illustrated universe of a child's vivid imagination; a stylized and slightly disproportionate world in which fantastical stars hover around the characters and gravity works selectively. The spot stars a character that hovers impossibly over the globe and inside of a McDonald's, smiling as he enjoys his Happy Meal. His large head and helmet, short arms, and odd body proportions created a physical makeup that rendered certain actions impossible and presented difficulties in making the character look comfortable. Kompost used creative problem solving - like cropping in very tight whenever the character's hands interacted with the helmet - to circumvent the awkward movements. Kompost drew the character's mouth in cell animation and later projected onto the 3D geometry, a process that took extensive back- and-forth internal coordination.

Advertising Agency: Leo Burnett, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: John Montgomery
Creative Director: Keith Hughes
Agency Producer: Eric Faber
Production Company: DUCK
AD & Director: Oliver Conrad of Kompost
Executive Producer: Gian Klainguti of Kompost, Mark Medernach
Production Manager: Terri Watanabe
CG Supervisor: Kenneth Polonski
Lighting and Rendering: Kenneth Polonsky
Lead Animator: Christian Semczuk
Layout and Additional Animator: Laszlo Nyikos
Lead Compositor: Olio Vergine
Nuke Compositor: David Francois
Liquid Simulations: Christopher Soyer
Particles and VFX: Ernst Schwarz
Rigger & Modeller: Boris Ignjatovic
Additional Modeling: Adam Juhasz
环球创意精选提供的原始视频文件均为800kpbs以上码流率的高精度MP4或者MOV文件，您的电脑必须安装相应的解码器软件。建议使用GOM Player, 暴风影音等软件播放。在线播放可能需要比一般网络视频更长的缓冲时间，请耐心等候。