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IBM: Non-branded short film — Henry
品牌名称： IBM		更新日期： 2024/5/4
语种：英语		国家或地区：法国
分类：消费电子与通讯		广告年份： 2010 单条下载收费： 20元
创意类型：电视广告
广告战役信息： Independent director Daniel Levi has created a stunning non-branded film for IBM, a coming-of-age film that explores our relationship with electricity. ‘Henry’ was commissioned as part of an IBM-sponsored exhibition in Paris. For the exhibition artists of various disciplines were invited to pitch work inspired by one of six themes. Daniel Levi was the only filmmaker commissioned for the exhibition. The themes were inspired by areas of IBM, which now builds systems to manage social resources (transport, water etc). When Daniel chose the theme ‘electricity’ he already had an idea bubbling away at the back of his mind. His film follows the moving journey of Henry, a young boy who discovers he has power over electricity. But while it may sound like a tale fit for a comic book, Levi has left the superheroics to one side, instead concentrating on strong emotion and cinematic beauty. Shot on location in Cape Town, the film features local acting talent and some very clever in-camera trickery. Despite featuring no dialogue, the film tells a powerful story – rendered all the more powerful thanks to a stirring soundtrack composed by musician Simon Ringrose. Director: Daniel Levi

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