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Studio版
每年可下载1000条创意
月费仅280元
Studio版
每年可下载10000条创意
月费仅1800元
Studio版
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每条广告片25元
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梅花网锦囊站 - 环球创意精选 - Levi's: To Work
Levi's: To Work
品牌名称： Levi's 更新日期： 2024/5/15
语种： 英语 国家或地区： 美国
分类： 服装 广告年份： 2010
单条下载收费： 20元
创意类型： 电视广告
广告战役信息：
With a cast of Braddock residents, we set out to bring our theme of the new frontier to life. Working with John Hillcoat—director of The Proposition and The Road (which was shot in Braddock)—the goal was to begin the spot with a sense of timelessness. We wanted viewers to feel that what they were seeing could be “set” in the 1830s or the 1930s. Then, as dawn comes up, the viewer begins to realize that the pioneers the girl narrating the spot is speaking of are real people in a real place, settling a new kind of frontier in their own ways. The spot ends with a reworking of the opening shot from the film The Searchers, one of the most famous frontier vistas in cinema history. Pushing past the door and onto a Braddock street, the girl tells us, “Some people think there aren’t frontiers anymore. They can’t see how the frontiers are all around us.”
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